Read this post on theglossy.sephora.com here.
Brand co-founder and co-CEO Gilles Kortzagadarian on how to cover all your bases with this bespoke complexion-perfector.
Consider yourself a master mixologist with ARDENCY INN’s AMERICANA Custom Coverage Concentrate, a pure-pigment base that blends with moisturizer to create a personalized foundation, tinted moisturizer, or concealer. “The idea came by accident…we were originally working on a tinted moisturizer,” says Gilles Kortzagadarian, co-founder and co-CEO (with Stephane Siboni). “As we were creating the shades, the magic question was raised: ‘What if you could mix pigments with your moisturizer to create your own custom-tinted moisturizer?’ We all got really excited by this idea and decided to push the concept all the way to customizable foundation and even concealer.” Here, he fills us in on the unique base that’s perfect for your best and worst skin days—plus, everything in between. RENEE TRILIVAS