Read this post on allure.com here.
Looking down at my brightly-polished fingers typing away on my keyboard always cheers me up on a gloomy Monday morning. My favorite is OPI Nail Lacquer in Tasmanian Devil Made Me Do It; it’s a burst of summer heat in cool weather. This red-orange shade was an impromptu purchase after a bad day, and apparently I’m not the only one who likes a colorful little pick-me-up.
Cosmetics king Leonard Lauder coined the term “The Lipstick Index” back in the early 2000s to reflect the fact that sales of cosmetics had actually increased during the economic downturn. Is it time to rename it “The Nail Polish Index”? A recent study by Mintel, found that nail polish sales in the UK have doubled from 2005 to 2010. This got me wondering, has nail polish overthrown lipstick as America’s favorite cosmetic confidence booster, too?
Mintel didn’t have the equivalent numbers for the States. But between 2007 to 2010, Essie’s nail polish sales grew 57 percent—and just this year alone, sales are up 35 percent. I guess it shouldn’t come as a surprise: instead of doling out dollars in a salon, nail polish is a little treat you can buy for yourself at the drugstore for a guilt-free, at-home manicure. When’s the last time you treated yourself to a new bottle?
Daily Beauty Reporter: Make Your Own Sparkly Nail Polish
Daily Beauty Reporter: Recession’s Over—Plastic Surgery Is on the Rise!
Daily Beauty Reporter: No More “Lipstick Index”
PHOTO: GETTY IMAGES