Read this post on allure.com here.
There are plenty of numbers women love to share, like their 15-mile run on the treadmill this morning or their 4.0 GPA in college— other numbers, not so much. (Who really wants to share their dress size, for example, or their annual salary? At the exact point at which you wouldn’t be embarrassed, you can then be accused of bragging.)
You might think that cup size wouldn’t even be up for discussion, but Swedish lingerie chain Change has been in the news recently for requiring its female employees to display their bra size right on their name tag. Yes, if you worked at one of the company’s 150 stores, within five seconds of meeting you, men, women, and literate children would know your name is Sue and you’re a 34B. The company says it introduced this policy three years ago in order to help customers estimate their own bra size (presumably by checking out the clerks’ tatas). Call me old fashioned, but wouldn’t it actually be less awkward to find out your size by being groped by a sales associate with measuring tape?
Not surprisingly, employees are firing back with a lawsuit, saying that the policy is sexist and demeaning. One employee told Swedish union paper Handelsnytt, “We have dirty old men coming into the shop looking at my cup size. Why should everyone get to know that? Guys selling underwear don’t have to show their size.”
Even though some women maybe proud of their natural or surgically enhanced breasts, is it appropriate to be required to advertise your cup size? Would you be comfortable broadcasting your bra size to the world, or is it called underwear for a reason?
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