Read this post on allure.com here.
WHAT IT DOES:
Cleans teeth and gums; helps prevent and treat gingivitis
Sodium fluoride (prevents cavities); triclosan (kills bacteria); hydrated silica (removes surface stains)
HOW IT FEELS/SMELLS/LOOKS:
The white paste smells and tastes like peppermint and lathers into a dense foam.
WHY WE LIKE IT:
Sensitive gums are coddled while microscopic nasties like bacteria and plaque are swept away.