Read this post on theglossy.sephora.com here.
Meet the disc-spinners behind New York’s hottest turntables and the women who inspired four blaringly gorgeous ARDENCY INN lip colors.
New York is the city that never sleeps—undoubtedly because the music is just too good to turn off. With that in mind, sonic-centric makeup brand ARDENCY INN introduces “The Sound of New York,” a cacophonous collaboration with four of the city’s most-requested DJs. “Downtown New York is ARDENCY INN’s birthplace and the visual backdrop of every photoshoot we’ve done,” says co-founder Stephane Siboni. Co-founder Gilles Kortzagadarian adds, “We feel [these DJs] collectively represent the sound of the city right now. Individually, they inspired us to create MODSTER Lip Vinyl in four uniquely bold shades.”
The chosen muses all paint on distinct personas for the campaign—gothicly glam Audrey Napoleon, boho wild child Brooklyn Dawn, effortlessly edgy Becka Diamond, and modern bombshell Valissa Yoe—grounded with one versatile lip formula. Whichever shade you chose, this non-sticky, long-wear liquid lipstick is loaded with intense pigments, reflecting a patent-leather shine that’s just as glossy as the ladies’ jet-setting lifestyles. So, swipe on the Lip Vinyl of your choice, and rock out to an exclusive 30-minute music mix created by each muse available now on ardencyinn.com. Here, we check out each DJ’s one-of-a-kind color, pair it with some of our favorite NYC noises, and offer up chart-topping new ways to remix the look. RENEE TRILIVAS
THE MUSE: Audrey Napoleon (DJ, producer, and performer)
THE LOOK: ARDENCY INN MODSTER Long Play Lip Vinyl in Dubstep Remix
THE SOUND OF NEW YORK: Canal Street Subway Stop: with a combination of underground grit and timeless thrill, this dark and dangerous deep plum reminds us of the steely shriek and exhilarating zoom of Chinatown’s subterranean underbelly.
THE REMIX: Press loose gold glitter over this rich mulberry shade for a customized, gilded finish.
THE MUSE: Brooklyn Dawn (DJ and producer)
THE LOOK: ARDENCY INN MODSTER Long Play Lip Vinyl in Studio Mix
THE SOUND OF NEW YORK: Union Square Street Performers: like the so-good-they-should-have-a-record-deal buskers, this melon tint is playful, experimental, and always unpredictable.
THE REMIX: Turn it down by patting on a wash of pigment with your finger for a sheer, dewy flush of color.
THE MUSE: Becka Diamond (DJ, style maven, and blogger)
THE LOOK: ARDENCY INN MODSTER Long Play Lip Vinyl in Club Remix
THE SOUND OF NEW YORK: SoHo Taxi Cab Horn: this electric magenta is a bold jolt of head-turning energy that makes sure you see it loud and clear—even through the heaviest of gridlock.
THE REMIX: For a flash of matte color, apply a few coats of lacquer, blot for a stay-all-night stain, and get ready to cause some trouble.
THE MUSE: Valissa Yoe (DJ and stylist)
THE LOOK: ARDENCY INN MODSTER Long Play Lip Vinyl in Original Mix
THE SOUND OF NEW YORK: Broadway Show Tunes: part classic, part up-and-coming, this fiery red-orange lacquer adds drama and always puts on a good show, much like the roar of the Great White Way.
THE REMIX: After applying your favorite red lipstick, slick this glaze on the center of the lips for a pop of dimensional shine that makes lips look fuller.