Read this post on The Sephora Glossy here.
ZOOM IN: LAURA MERCIER SMOOTH FINISH FLAWLESS FLUIDE
We get the story on the innovative, second-skin foundation straight from the complexion connoisseur herself.
If a perfect canvas is the key to a masterpiece, Laura Mercier’s new Smooth Finish Flawless Fluide foundation is the first step towards a true work of art. “When the skin’s surface is soft, smooth, and fresh, everything that goes on it looks and feels better. It looks naturally flawless,” says painter-turned-makeup artist Mercier. “Then, anything else you apply—lips, cheeks, and eyes, also looks the best they can.” Here, we get an inside look at the essential base that delivers a polished, museum-worthy mug. RENEE TRILIVAS
“My idea was to create a foundation that was undetectable,” says Mercier. “By taking out many of the traditional ingredients, we came up with a formula that looks incredibly real and alive with brilliantly natural-looking skin colors.”
“This foundation has a unique bi-phase formula. Because I didn’t want anything to interfere with the pigments, we took out the traditional emulsifying ingredients so the color seamlessly matches all skintones. When you shake the bottle, the pigments are bathed in a watery silica bath of Hydro-Brilliant Complex, which acts like a magnifying glass and amplifies the pigments true colors. We also added some blurring elements to diffuse and soften the finish.”
“It is a medium coverage foundation, but you can make it sheer or build it up to fuller coverage. It’s so versatile, and it’s matte like real skin. The shade range is so beautifully broad. It’s the largest scope—24 shades—that we’ve ever had. We capture skintones from the lightest ivory to the deepest ebony, and they all look perfectly natural!”
PRO TIP: Find your Laura Mercier shade with Sephora + Pantone Universe’s revolutionary Color IQ, a complimentary in-store consultation that identifies the exact foundation-match for your skintone.
“I like to apply the product two ways: After shaking the bottle, I apply a small amount to the back of my hand, load an egg-shaped sponge with foundation, and gently press the tip into skin. To create a sheer effect, I wet the sponge before loading it with product. I also like to apply it with my fingertips to blend it into skin. I blend, blend, blend so the line between real skin and makeup is blurred.”