The truth comes out, once and for all.
It’s 2015—and now more than ever is the perfect time to restart your skincare with #TheGreatCleanse. The Sephora Glossy chatted with Senior Brand Strategist Jamie Anderson to get the dirty details on common cleansing myths. Read on and rethink the first step in your clean routine. RENEE TRILIVAS
TRUE OR FALSE? All cleansers are the same.
FALSE: “Cleansers have come a long way, baby! Cleansers now are not the same as they were ten or even five years ago,” Anderson says. “They’re much more elegant, much more elevated, and they have added skincare benefits now.”
TRUE OR FALSE? Washing your face can be fun!
TRUE: “Trying is believing. Our new cleansers feel fun and different than your normal face wash. They’re cushiony, they smell yummy, and they leave your skin looking and feeling better. You can get a beautiful glow or brightness. Clean skin, but still soft. Not stripped, not dry.”
TRUE OR FALSE? You don’t need to invest in a quality cleanser because it goes down the drain.
FALSE: “You need quality ingredients that are effective at breaking down the oil, makeup, and dirt on your skin. Cleansing is not the only thing that has changed, but what we’re putting on our faces has changed. Old-school cleansers might not work on the new-school sunscreens or the new longwearing makeup. Logically, you need different products to remove these new, different formulas.”
TRUE OR FALSE? Your face shouldn’t be “squeaky clean” after cleansing.
TRUE: “The surface of the skin has a lipid barrier, which is essentially a protective barrier. When you think about it, if it’s disrupted by being ‘squeaky clean,’ you’ve potentially made your skin vulnerable to all kinds of things—it’s a playground for bacteria. Try the new gentle cleansing formulas that will get rid of dirt, grime, and makeup, but won’t compromise the lipid barrier.”
TRUE OR FALSE? I don’t need to cleanse with tools—my hands work just fine.
FALSE: “There are limitations to only using your hands to wash your face. These high-tech tools and beautiful sponges get into all the little nooks and crannies of your face. The sponges are infused with ingredients that are good for your skin and the high-tech tools have a sonic pulse to loosen up the dirt. Clinical studies now show the difference between cleansing with your hands and cleansing with a tool.”