About

I created this blog to showcase my professional writing, editorial voice, and art direction. But first, a little bit about me:

I am an Editorial Content Director at Sephora, a leading beauty retailer.

I adore the beauty realm (mass, prestige, and indie), developing brand voice, and conceptualizing campaigns. I devour industry news, tutorials, and engaging social media content. I believe the key to strong marketing is rooted in clever storytelling.

I have worked for brands like Allure magazine, Foreo, Ipsy, and Rolling Stone.