About

I created this blog to showcase my professional writing, editorial voice, and art direction. But first, a little bit about me:

I am the Editorial Manager at FOREO, a leading beauty innovator. You can read more about the Stockholm-based brand here.

I graduated from Boston University’s College of Communication in May 2011, with a Bachelor of Science degree in Magazine Journalism and a minor in Italian Language and Culture.

I adore the beauty realm (mass, prestige, and indie), developing brand voice, and concepting campaigns. I devour industry news, tutorials, and engaging social media content. I believe the key to strong marketing is rooted in clever storytelling.

I have worked for brands like Sephora, as well as magazines including Allure, Rolling Stone, Stuff, The Boston Phoenix, The Quad, The Buzz, and College Fashionista.