For my complete résumé, please visit my LinkedIn page here.

FOREO                                                                                                                          San Francisco, CA

Editorial Manager                                                                                                                       July 2015 – Present                                

  • Concept B2B and B2c campaigns for this Swedish skincare and oral care brand
  • Write national print advertisements, digital advertisements, and dotcom product pages
  • Script, cast, and art direct key product and educational videos
  • Key writer for dotcom lifestyle content site, MYSA by FOREO
  • Concept social media campaigns, including Black Friday, New Year’s Eve, and Miss LUNA franchise
  • Consultant for product development and public relations initiatives
  • Manage and art direct graphic designers on key projects


SEPHORA (LVMH)                                                                                                    San Francisco, CA Writer                                                                                                                              February 2013 – July 2015

  • Concepted and executed 360-degree color, skincare, and fragrance campaigns
  • Key writer for campaigns, including Holiday 2013, Lips 2014, Services 2014, and Cleansers 2015
  • Wrote campaign vehicles including catalogs, print ads, gift guides, lookbooks, and direct mail
  • Wrote brand positioning statement and 360-degree campaign for Pharrell Williams and Comme des Garçons Fall 2014 fragrance launch, including window copy and radio ads
  • Wrote copy for seasonal product collections, product fixtures, endcaps, video tutorials,  in-store classes, congratulatory ads, and regional billboards
  • Reported and wrote Beauty Studio lookbook of makeup tutorials
  • Pitched, researched, and wrote articles for Sephora’s news blog, The Glossy
  • Interviewed top industry experts, including François Nars, Laura Mercier, and Alexis Bittar

Allure Magazine (Condé Nast Publications)                                                             New York, NY             Editorial Assistant                                                                                                    July 2011 – December 2012

  • Assisted three senior editors at this leading beauty magazine
  • Pitched, researched, and wrote over 15 in-book articles, and over 100 blogs, slideshows, and beauty reviews
  • Interviewed top industry experts, including Gucci Westman, Guido Palau, and Pat McGrath
  • Reported and Tweeted backstage at New York Fashion Week
  • Attended market events and hosted in-office desksides with industry executives
  • Developed relationships with publicists, and communicated daily for press requests
  • Wrote and managed the Free Stuff feature for 12 months, which included securing 2,000 to 2,500 product prizes
  • Edited the monthly mail section through 15 issues
  • Hired and mentored three interns per semester

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